For those of you who are relatively new to YouTube, we’re going to discuss end screens vs cards and what the benefits are of each one. In a recent article, I discussed end screens and how they help to increase your views.
Because not everyone is at the stage of getting hundreds of views, I want to focus on brand new YouTubers to help them find these little things that nobody else really talks about.
These small YouTube nuances can be difficult to understand unless you watch a step-by-step video. That’s why I’m going to show you the difference between end screens and cards. In a previous article and video, I showed you how to upload an end screen. Here’s the link to the video about that. Today, I’m going to show you to insert a card.
I’m going to go through this step-by-step so that you get a good understanding of what to do.
An Example Of A Card
To show you what a card is, I’m going to take you to another one of my channels called “My Amish Neighbor”. I created this channel for fun because I live in Amish country and love taking videos.
In this video, I have the card showing up at around the 1.55-minute mark. What it does is that it shows the viewer another related video that they might be interested in watching. When you click on the card while watching the video, it takes you to the related video suggested in the card and you can start watching that one as well.
Of course, there are pros and cons to everything that you do. In this case, the link takes you away from the video that you were watching and sends you to the suggested one. However, the new video opens in a new tab, so once you finish watching it, you can go back to the original video and continue watching that one.
An Example Of An End Screen
This is from someone else’s channel. At the very end of the video, this person recommends another couple of related videos that viewers might want to watch. When you click on either of those links, it takes you right to the new video.
You’ll notice that this one takes you to the new video in the same tab because you’ve already finished watching the previous video.
When you’re setting all of this up, think about your audience. You want to suggest videos that are all interrelated to keep them on your channel. It also gives them the encouragement to subscribe to your channel if they’ve enjoyed watching your videos.
Now, how do you do this?
How To Add A Card To A New Video
When you’re uploading your video, you have the option to add video elements. You can also do this for videos that you’ve already uploaded. You can even put in a link to an entire playlist or to another channel. Additionally, you could put in a link to your website if you have one. This gives you lots of choices of where you can send your viewers to learn more about you and your business.
Here’s the step-by-step guide on how to set up your card.
1. Choose Where You Want Your Card To Show
Find the perfect time slot for where you want the card to show. It might be at the point where you mention another video that your viewers might find useful. You can easily run through your video to find the ideal point to insert the card.
2. Choose The Video That You Want To Recommend
Next, you want to select the video that you want to recommend to your viewers. When you do this, the card will show up at the top of your video at the precise moment that you mention the video that you are recommending.
3. You Can Add Numerous Cards Throughout The Video
In fact, you can add as many cards as you want but don’t overdo it. For example, you might want to add another card that has a link to your playlist. However, for me personally, I like to put a link to my playlist on the end screen and use the cards to recommend individual videos.
But, you can do whatever you want and what suits your business and your channel the best.
Now, let’s have a look at how to add cards to existing videos.
How To Add A Card To An Existing Video
The process of adding a card to an existing video is basically the same.
- On your content page, scroll down to a video that you want to edit.
- Click on the pencil icon to edit the video.
- Select “cards” on the right.
- Follow the same procedure as described above to add cards at various spots throughout your video.
That’s how you add cards to your videos. I do recommend that you use them even if you currently only have a small channel. If the recommended videos are relevant, you will find that your viewers will click on them and watch other videos on your channel.
I hope you found this informative and that you’ve learned something new.
If you’re new to YouTube, you might also like my YouTube course, Passions to Profits. It’s perfect for people just starting out.