Vanessa DeBurlet

Why You Need A Social Media Post Planner

Vanessa DeBurlet



Why You Need A Social Media Post Planner

Posting on social media can be so time-consuming! What if I could show you a way that you could schedule out your posts for 30 or 60 days and do it all in one day? Would you be interested? Let me explain why you need a social media post planner and how to use one.

I like to use a tool called Loomly to schedule my posts ahead of time. This way I don’t have to worry about them for the rest of the month. Let’s delve a little deeper into how you can use this tool too.

What Is Loomly?

Loomly is very easy to use and aesthetically appealing. You can set it up with a calendar view so that you can see all your posts with just a glance. Plus, you can have as many calendars as you want.

When you sign up for Loomly, there are various levels you can choose from. If you just want it for your own business, then I suggest you choose the Base level. This will help you to make better use of your time and work on growing your business rather than spending all day on social media.

Don’t get me wrong. Having a presence on social media is important and engaging with people will help grow your business. However, you want to make this task as time efficient as you possibly can.

How To Set Up A Social Media Post Planner On Loomly

Once you’ve signed up for Loomly, you need to create your first calendar. Then, follow the steps to fill it in. You can schedule your posts on various platforms. These include:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

Remember though, that Instagram doesn’t allow you to automatically schedule posts. You have to do this manually. However, once you’ve scheduled your Instagram posts on the calendar, you’ll get an alert when it’s time to post.

This means that you’re still scheduling your Instagram posts ahead of time but you don’t have to worry about remembering to actually post them.

You can even use the calendar to schedule to more than one account on the same platform. So if you have a Facebook page and a Facebook group, you can include both on your calendar.

Creating Your Posts And Scheduling Them

Once your calendar is set up, you want to go ahead and start creating your posts. Then, you have to select on which platform you want each post to go. You’ll then have to go into each one and tweak the posts as images can appear differently on different platforms.

So for each platform, you’ll adjust the image size and the text to suit that particular style. This may seem a little tedious at first but once you’ve done it a few times, you’ll know exactly what needs to be tweaked on which platform and how. Remember too, that you always want to set an age restriction.

Once you’ve created all your posts for the month ahead, you need to set the posting schedule. Because your calendar gives you a visual view of your posts, you can schedule them all to go out at different times.

Also, if you’re finding that your posts are getting more engagement at different times than when they first went live, you can go into your calendar and edit the schedule. This is an easy way to do some testing to see which day and time gets you the most engagement on your posts.

Recycle Your Older Posts To Save Even More Time

Most people won’t remember what you posted 6 months ago. Therefore, you can easily recycle some of your older posts and post them again. Plus, if you have a service that you like to promote on a regular cycle, like one-on-one coaching, it’s easy to just find that post and reuse it. Just change the text around a little or the image and that way you don’t have to create these posts from scratch every time.

The Loomly Dashboard Allows You To See Everything At A Glance

I really like the Loomly dashboard because you can see everything at a glance. You can create different folders to keep track of any ideas you come up with. You can also keep a list of the different links that you like to use in your posts such as your landing pages.

Imagine the time you can save by sitting down for a day or two and scheduling all your social media posts for the next 30, 60 or 90 days. But don’t worry. Your schedule is not set in concrete. You can go in and edit it anytime. Plus, you can add more current posts when the need arises.

If you have a virtual assistant who helps you with your social media posting, both of you can easily login and collaborate on your posts. You can see what your VA is doing and what you need to help with. And, both of you can have separate logins.

Loomly Also Allows You To Target Your Audience

One of the features that I really like with Loomly is that it allows you to target your audience. This is something that many other social media planners don’t have. You can target by both age and interests.

Plus, Loomly has a great library of images and quotes, all ready for you to use if you wish. This in itself is a great time saver if you’re pushed to create some posts quickly.

Different Price Levels For Different Needs

As I mentioned earlier, Loomly has different pricing levels for different needs. The Base level is $25 a month if you pay yearly and gives you the ability to have 2 users and post to 10 different social media accounts. Plus, you get a 15 day free trial so you can try it out before paying for it. This is generally enough for most basic users.

However, if you really like creating these posts and would like to do this as a freelancer for a few customers, you can move up to the next level. The Standard level is $57 a month if you pay yearly with 6 users and a maximum of 20 social media accounts.

Then there are a further 3 levels which are ideal for marketing agencies who have a number of clients.

  • Advanced – $119 per month paid yearly with 16 users and 35 social media accounts
  • Premium – $249 per month paid yearly with 26 users and 50 social media accounts
  • Enterprise – this level is for large agencies with a team of employees and multiple clients.

Moreover, if you don’t want to commit to a full year’s subscription, the Base level is $34 per month on a month-to-month basis.

Remember, unlike Loomly, a lot of social media planners don’t allow you to archive your content over a certain amount of time.

Final Thoughts

So, if you want to limit your social media time, you should give this social media post planner a try. I guarantee it will save you a ton of time that you can then spend on your income generating tasks instead.

On the other hand, if there’s another social media post planner that you’re using effectively, please let me know in the comments below. Or, if there’s one that you’re particularly interested in, please share it. I can then do some research and maybe create a comparison video for everyone.

I hope you found this information helpful.

For more videos on other useful tools, you can visit my YouTube channel here.

You’ve Got This!

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