Do you ever wonder how some people are posting all over social media and still have time? Well, there’s a secret to it. You can actually schedule your posts ahead of time and I’m going to show you how in this article. I’ll show you a program that I like to use and that I think is the best social media post scheduler in 2020.
Obviously, there are many schedulers on the market today. You can go out and do your own research, but the one I’m going to show you is called Loomly. I’ll show you what it looks like and give you an idea of what scheduling your posts can do for you to save time.
Is social media eating up your time? Are you trying to post to Twitter, to Instagram and to Facebook? Of course, if you’re brand new, you probably shouldn’t be posting to so many places. But maybe, you’re already established on these platforms before you decide to start your business.
Even posting to just one platform can eat up a lot of your time. But, what if I told you that you could schedule all your posts for the month, in one day? That’s exactly what using Loomly can do for you.
So let’s go ahead and look at Loomly and see what it does.
Step-By-Step Guide To Using Loomly
Once you know how, you’ll find Loomly really easy to use. They have a great layout and I especially like their scheduling calendar. With the calendar, you can quickly see all your scheduled posts for the month and adjust if necessary. I really love this visual layout because I can see exactly where I’m at and what I have to do.
1. Set Up Your Calendar
The first thing you have to do is set up your calendar. Plus, you can have more than one! This is especially useful for agencies and freelancers who have more than one client for who they post to social media. You can actually have one calendar for every client where you can see at a glance, the posts that are scheduled for the month.
Additionally, if you’re on different social media platforms, you can have one calendar for each one if you wish. One reason to do this is that maybe you want to create different posts for each platform.
In saying that, there’s no reason why you can’t post the same thing on different platform because each one will have its own audience.
One thing you will notice is that Instagram doesn’t allow you to use scheduling tools to schedule your posts. However, you can still add your posts to Loomly and the program will send you a notification to let you know when they should be posted. That way you don’t have to think about it.
2. Set Your Workflow
The workflows allows you to set up certain parameters that you might want to use. This is really useful if you have a team who are responsible for your social media posts. You can set up a workflow so that each person in the team knows what to do and when.
However, if you’re just working on your own, you can select a zero workflow instead.
3. Create Your Posts And Nominate The Platform
Once your calendar is set up, you want to start creating your posts. You then have to select which platforms you want them posted on. Of course, when you first set up your account, you’ll have to integrate all your social media accounts for this to work seamlessly.
4. Tweak Your Posts To Suit The Different Platforms
As I said before, there’s no reason why you can’t post the same thing on different platforms. However, you may want to tweak your posts a little so they suit the different requirements of each platform.
For example, the image sizes may be different or you may prefer to have more text on your Facebook post than you want on Pinterest.
That’s one of the benefits of using Loomly. It allows you to tweak each piece of content for the platform that you want it posted on.
5. Using The Loomly Dashboard
One thing I really love about Loomly is their intuitive and easy to use dashboard. It even allows you to set age restrictions on your posts if you find that necessary.
The dashboard is very visual and user friendly. You just have to click on things and it takes you directly to that area to make the changes that you want. Plus, the calendar view allows you to see six months at a time.
Additionally, you can add posts anytime you want, even if you’ve already scheduled out your calendar for the full six months. This means you can make changes to your schedule whenever you need to.
6. Make Adjustments To Your Posts
Apart from the calendar view, you can also see all your posts including the images and the copy. This means that if you want to make some changes, you can do them quickly and easily.
For example, you might decide that you want to use a different image. You can easily edit your scheduled posts and change anything.
7. The Loomly Archive
Once your posts have gone live, Loomly puts them into an archive. This makes it easy for your to recycle your older posts. If there are promotional posts that you want to schedule every month, you can just set these up all at once and not have to worry about them. This can certainly save you a lot of time.
You can even hire a freelancer to set up your scheduled posts for you.
8. Loomly Allows You To Select Your Target Audience On Facebook
This is another cool feature that Loomly has. You can actually select your target audience for Facebook just like you can if you’re creating a paid ad. But with this feature, you don’t have to pay for advertising because you’re just using it for a regular post.
By doing this, Facebook will automatically show your post to your preferred audience. This means that the people who are interested in what you’re offering will see your post.
9. Using The Loomly Library
Another great feature that Loomly has is their library of quotes and images. So, if you’re stuck for ideas on what to post about, you can visit the library and choose something that you know will resonate with your audience.
You then have the ability to edit the quote and add some of your own text as well as the images that you want.
Loomly also includes complete analytics for your posts. This will allow you to see which of your posts received the most engagement and the most views.
Firstly, Loomly has a 15-day free trial that you should take advantage of so you can try it out to see whether you like using it. You might even like to find two or three schedulers to trial to see which one you like the best.
Once you decide that you want to subscribe, you might want to choose the Base level first. This allows you to have 2 users and 10 social media accounts. So, with this level, you can have someone else help your with the scheduling.
What I like to do is pay a month’s subscription to start with and then, if I’m completely happy, I’ll pay for the yearly subscription because this always saves me money.
Obviously, Loomly has higher levels that are suitable if you’re running a business and need to have more advanced features.
Well, that’s Loomly in a nutshell. I do hope that you’ve found this review helpful. For more information about the different tools that I use and recommend, you might like to subscribe to my YouTube channel.
Are there other tools that you use or are interested in? Feel free to mention them in the comments below. I may even choose some of them to dive into deeper and share my experience with you.
You’ve Got This!